Meet Adrian Appiolaza, The New Creative Director

With each new appointment, excitement and anticipation surge, especially with Appiolaza's inaugural MOSCHINO collection. The question on everyone's mind is whether he will maintain the brand's signature irreverence and playfulness or take a completely different route.

In the wake of unexpected change, Adrian Appiolaza steps into the role of Creative Director at MOSCHINO, charged with a mission to uphold the House’s rich legacy. His goal is clear: to safeguard its storied heritage. This appointment comes in the wake of a sombre period, following the untimely passing of Davide Renne, who was in the early stages of charting a new course for the brand. Appiolaza’s arrival marks a shift in leadership. It also signifies the beginning of a new chapter for the House. This is an opportune moment to redefine its identity and reignite the creative spirit that has long been its hallmark.

Adrian Appiolaza

The Legacy Continues

For a brand with a legacy as rich and storied as MOSCHINO’s, transitions are not only about a change in leadership but also carry the weight of collective expectations. Jeremy Scott, the visionary behind a decade of MOSCHINO’s success, gracefully passed the torch to Davide Renne. Regrettably, Renne departed prematurely. Now, seamlessly integrating into this narrative, Adrian Appiolaza emerges as the next chapter unfolds. He pledges to infuse the brand with fresh perspectives and creative energies.

From one creative steward to another, it is not just a handover but rather a transformation—a continuous evolution of MOSCHINO’s narrative. As Appiolaza takes the reins, the intersection of past brilliance and future promise becomes a captivating focal point. And what awaits the fashion world could spell a new era in Italian luxury fashion.

What to Expect from Appiolaza’s MOSCHINO?

With each new appointment, excitement and anticipation surge, especially with Appiolaza’s inaugural MOSCHINO collection. The question on everyone’s mind is whether he will maintain the brand’s signature irreverence and playfulness or take a completely different route. Soon, MOSCHINO’s devoted followers and the wider fashion community will know for sure. Appiolaza will make his debut with the Fall/Winter 2024 Women’s Collection in less than a month. Milan Fashion Week, marking a significant moment in the brand’s evolution.

Amidst the currents of change and uncertainty, Adrian Appiolaza’s appointment transcends a mere passing of the torch—it’s a yet-to-be-written chapter. The convergence of past, present, and future under the skilled hands of this seasoned designer promises not just continuity but a profound evolution of MOSCHINO’s storied legacy. As the fashion realm eagerly anticipates the premiere of Appiolaza’s vision, one thing is unequivocally clear: a transformative wave is about to sweep through, going beyond the confines of mere fabric and form. We are all invited to witness the rebirth of an icon.