When Calvin Klein speaks, the fashion world listens. This spring, the iconic American label is making waves with a campaign that feels both refreshingly modern and deeply rooted in its heritage. At the heart of it is Lily Collins, the British-American actress known for her role in Emily in Paris, who makes her debut as the face of Calvin Klein’s Spring 2025 campaign. But this isn’t just another celebrity endorsement—it’s a masterclass in blending transatlantic charm with timeless elegance. Directed by British photographer Charlotte Wales, the campaign is a celebration of minimalism, sophistication, and the art of day-to-night dressing. So, what makes this collaboration so compelling, and why does it feel like the perfect marriage of brand and muse?
Calvin Klein Unveils Spring Campaign with a Transatlantic Twist
Calvin Klein’s Spring 2025 campaign is a visual feast of sharp tailoring, sensual silhouettes, and effortless cool. Collins, dressed in pieces from the brand’s latest collection, embodies the quintessential Calvin Klein woman: confident, polished, and unapologetically chic. From the Tech Textured Vest and Blazer to the Viscose Ribbed Maxi Dress, each look transition seamlessly from day to night. The campaign also highlights Calvin Klein Studio’s sportier offerings, including the ’90s Trucker Jacket and ’90s Straight Jean, both crafted from premium Cone Denim.
What sets this campaign apart is its transatlantic flair. Collins, with her dual British-American heritage, brings a unique cultural resonance to the brand. Meanwhile, Charlotte Wales, the UK-based director and photographer, infuses the visuals with a distinctly European sensibility. The result? A campaign that feels both globally relevant and deeply personal.
A Nod to Calvin Klein’s Legacy and Future
This campaign isn’t just about selling clothes—it’s about storytelling. Calvin Klein has always been a brand that thrives at the intersection of fashion and pop culture, and this campaign is no exception. The dynamic social videos featuring Collins capture the thrill of finding the perfect outfit, while the still images exude a sense of laidback sophistication.
The Spring 2025 collection itself is a testament to the brand’s commitment to minimalism and versatility. Elevated fabrics like fluid silk and satin are juxtaposed with structured wool and leather, creating a polished yet approachable aesthetic: a thoughtful collection crafted for the modern woman who values both style and substance.
This campaign also marks a new chapter for Calvin Klein. After a six-and-a-half-year hiatus from the runway, the brand made a triumphant return during New York Fashion Week last month. With Veronica Leoni, a 2023 LVMH Prize finalist, at the helm as creative director, Calvin Klein is poised to reclaim its status as a fashion powerhouse.
Why Lily Collins is the Ideal Muse
Lily Collins isn’t just a pretty face—she’s a cultural icon in her own right. From her breakout role in Emily in Paris to her off-screen persona as a style maven, Collins has become synonymous with effortless elegance. Her dual heritage also makes her the perfect ambassador for a brand that straddles the line between American cool and European sophistication.
In the campaign, Collins radiates confidence and charm, whether she’s rocking a sleek blazer or a flowing maxi dress. Her ability to embody both the playful and polished sides of Calvin Klein’s aesthetic is a testament to her versatility as a muse.
A Campaign That Resonates with Modern Audiences
For Gen Z and millennials, who value authenticity and innovation, this campaign strikes the perfect balance. Calvin Klein has always been a brand that pushes boundaries, and this campaign is no exception. By leveraging Collins’ star power and Wales’ artistic vision, the brand has created a campaign that feels both aspirational and relatable.
The rollout strategy is equally impressive. With content rolling out across Calvin Klein’s social channels and high-impact out-of-home placements, the campaign captures attention in a crowded digital landscape. It’s a reminder that, in the age of TikTok and Instagram, fashion is as much about storytelling as it is about style.
The Final Takeaway
Calvin Klein’s Spring 2025 campaign is more than just a collection of beautiful images—it’s a statement of intent. With Lily Collins as the face of the brand and Charlotte Wales behind the lens, the campaign is a celebration of transatlantic style, modern minimalism, and the enduring allure of Calvin Klein.
As the campaign rolls out globally, one thing is clear: Calvin Klein is back, and it’s better than ever. So, whether you’re a die-hard fan of the brand or a casual observer, this is one campaign you won’t want to miss.