Chanel, the venerable French fashion house, has unveiled its latest creation: the Chanel #22 bag, aptly named after the year of its release. And the brilliance behind this exquisite bag is none other than Virginie Viard. The French fashion designer who has been at the creative helm since 2019 has perfectly captured Gabrielle Chanel’s vision of empowering women to live their lives with freedom and confidence.
Evidently every Chanel creation, the Chanel #22 bag exudes the same exquisite craftsmanship and sophistcation. It features soft and supple quilted leather, magnetic snap button, and drawstring closure, offering both functionality and elegance. As for the options, they come in a diverse range of colours and sizes – small, medium, and large. The small measures 35 cm by 37 cm, the medium 39 cm by 42 cm, and the largest is an impressive 48 cm by 45 cm. Think of it as a bag for every occasion.
To build the excitement for the unveiling, Chanel teamed up with Korean pop sensation Jennie from Blackpink for a pre-release campaign. In a series of collaged images and a captivating short video, renowned fashion photographers Inez & Vinoodh captures stunning visuals of the tote and backpack versions of the Chanel #22 bag on the streets of Seoul. The campaign also included other brand ambassadors Lily-Rose Depp, Whitney Peak, and Margaret Qualley.
Since it unveiling, the new bag has gotten accolades from fashion insiders and enthusiasts alike. Which ever options you choose, the new bag looks to become the next iconic piece from the storied fashion house. Priced between SGD7530 and SGD8490, depending on size and colour, the Chanel #22 bag is an investment in both style and sophistication. Don’t miss the opportunity to elevate your wardrobe with this exquisite bag!