In its social media teaser video, French fashion house Jacquemus has unveiled a pop-up store on Italy’s Lake Como. The one-of-a-kind retail space, which opened its doors this summer, showcases the brand’s “Été” capsule collection, offering a unique shopping experience amid the tranquil waters of the picturesque lake.
Lake Como, long synonymous with serene beauty and Hollywood star power, welcomes a fresh icon on its picturesque shores: the ever-inventive French fashion brand, Jacquemus. With a pop-up store as chic as their coveted designs, the brand invites you to a shopping experience that might just rival the allure of George Clooney’s villa.
Simon Porte Jacquemus, the creative mind steering the brand, has a knack for making headlines in unexpected ways. Remember their tiny ‘Le Chiquito’ bag?
It may not fit much more than your patience for last season’s trends, but it certainly captured the fashion world’s attention. Now, we’ll all remember their bags floating on the the waters of Como and driving down the Italian town.
Conceived by Simon Porte Jacquemus, the pop-up store is here to celebrate the launch of the second drop of the “Été” capsule collection. Known for its playful and sun-kissed styles, the collection’s arrival is perfectly complemented by the serene surroundings of Lake Como.
The “Été” collection by Jacquemus is a nod to breezy summer elegance. With a refreshing color palette and relaxed silhouettes, it blends Mediterranean charm with playful minimalism.
The Jacquemus pop-up store will remain open until October, giving fashion enthusiasts enough time to plan their pilgrimage to this novel retail destination.
And let’s not forget, with its stunning location, the store offers the perfect ‘grammable moments. After all, in the world of Jacquemus, every shopping experience is a memory waiting to be made.