The new Coach Restaurant in Singapore Jewel: has fashion finally learned how to feed us?

Coach’s new steakhouse at Jewel Changi is less stunt than strategy —a fully formed attempt to translate brand heritage into...

Still Layering 10 Steps? Futurist V The Elixir Proves Less Can Do More

In a market obsessed with more —more steps, more serums, more claims —Future Cosmetics quietly redefines skin longevity with a...

Driving the 2025 MINI Cooper Convertible in Singapore —Madness or Pure Magic?

In a city where cars are practical investments, taking the roof off might sound insane. But behind the wheel of...

The New Boss Bottled Beyond: A Scent for Men Who’ve Outgrown the Ego Trip

It’s not about power suits or boardroom bravado anymore. Boss Bottled Beyond swaps the old-school ego for a fragrance that...

The 2025 Audi A5 Sedan Test Drive Review: A Familiar Name, A New Chapter

Thirty years after the Audi A4 reshaped the executive sedan landscape, its spiritual successor returns with sharper instincts, quieter confidence,...

The New Chloé Le Parfum Review: What Empowerment Smells Like in 2025

In a world where empowerment is often packaged as performance, Chloé Le Parfum offers something subtler, a scent that speaks...

Millim After Dark: Is Orchard’s Nightlife Finally Interesting Again?

Millim After Dark is a new late-night series at COTE Singapore’s Millim Bar, transforming Orchard Road’s dining hotspot into a...

The Elevation Lounge by Moët & Chandon: Why Singapore’s F1 Night Race Became Its Podium

Champagne showers didn’t start as a marketing stunt—but Moët & Chandon bottles were there from the very first spray. In...

From Barrels to the Paddock: The Branding Power of Jack’s Garage

Why Jack Daniel’s keeps returning to Singapore’s night race—and what the partnership with McLaren reveals about modern brand strategy