The First Object We Reach For
The first thing most of us reach for in the morning isn’t a bag or a jacket. It’s the phone. Before coffee, before clothes, before even checking the mirror, we’re already holding the object that absorbs the better part of our attention, our social lives, and our sense of self. That quiet intimacy is what makes the MCM and CASETiFY 2025 collection feel less like a seasonal collaboration and more like an acknowledgement of how fashion now operates—closer, smaller, and embedded in daily life.
We touch our phones thousands of times a day. They appear in mirrors, café tables, elevator reflections, and late-night scrolls. Compared to that, a bag—no matter how beautiful—is increasingly peripheral. Fashion, always sensitive to where meaning accumulates, has been drifting toward these smaller, more personal surfaces for some time. This collaboration simply makes that drift visible.
When Fashion Moves Closer to the Body
Luxury used to live at a distance. It was something you put on, carried carefully, and noticed from across a room. Today, it lives at close range. The objects that matter most are the ones handled without ceremony—the things we touch, drop, customise, and replace.
MCM’s long-running narrative, From Munich to Mars, has never been about futurism for its own sake. It’s about imagination—about moving beyond origin stories into speculative space. Transposed onto phone cases, earbud cases, and MagSafe cardholders, that idea becomes intimate rather than theatrical. The familiar Visetos monogram reads as texture rather than statement, while the Rabot character introduces a softness that feels deliberately unheroic.
The Phone Case as a Personal Surface
This is where the collaboration with CASETiFY feels intentional rather than cosmetic. Known for protection and customisation rather than spectacle, the brand understands the phone case as a lived object. It’s handled constantly, personalised instinctively, and rarely treated as precious.
In the MCM and CASETiFY 2025 collection, luxury doesn’t sit above that reality; it folds into it. The result is a design that feels thought‑through without demanding attention—something you live with, not perform.
The popularity of bag charms, belt charms, and personal add-ons in 2025 offers a useful parallel. These small objects aren’t about decoration so much as authorship. They allow people to personalise otherwise familiar items, turning everyday things into quiet markers of taste.
Gifting for How People Actually Live
As the festive season approaches, this shift becomes harder to ignore. The most meaningful gifts today are rarely the grand ones. They’re the objects that integrate seamlessly into someone’s daily routine, becoming part of how they move through the world.
A phone case isn’t something you save for an occasion. It enters use immediately. It absorbs wear, memory, and presence. With prices ranging from SGD100 to SGD280, the MCM and CASETiFY collection sits in a space that feels thoughtful rather than casual—chosen, not incidental.
Luxury at Close Range
Luxury once relied on visibility. Then it leaned into discretion. Now, it’s defined by proximity. The most personal objects are the ones that stay with us constantly, not the ones we reserve for special moments.
In that sense, the MCM and CASETiFY 2025 collection doesn’t attempt to redefine luxury. It simply reflects how it’s already being lived—in the palm, woven into everyday gestures, and touched far more often than anything hanging in a wardrobe.