What if your next luxury accessory didn’t just elevate your style but also contributed to a greener planet? With the MCM Mirum Capsule Collection, the brand takes another bold stride towards a more sustainable future. Known for weaving sustainability into its DNA, MCM now introduces MIRUM®—a plant-based, plastic-free material—to prove that luxury and eco-consciousness can go hand in hand.
This launch isn’t a one-off statement; it’s part of MCM’s ongoing journey to innovate responsibly. By blending high-fashion craftsmanship with forward-thinking materials, the brand is sending a clear message: the future of luxury is sustainable.
MIRUM®: The Future of Leather Alternatives
At the heart of this capsule collection lies MIRUM®, a revolutionary material developed by Natural Fiber Welding (NFW). What makes MIRUM® special? It’s entirely plastic-free, made from virgin natural ingredients and repurposed agricultural by-products, including natural rubber, plant oils, and waxes. Unlike synthetic alternatives such as polyurethane, MIRUM® boasts an impressively low carbon footprint—just 5% of what’s associated with traditional leather production.
But that’s not all. MIRUM® is designed for a circular economy, meaning it can be fully recycled at the end of its life. Some versions even come from regenerative farming practices that restore soil health and enhance biodiversity. By embracing this groundbreaking material, MCM underscores its commitment to sustainability while challenging the industry to rethink its relationship with resources.
MCM’s Ongoing Sustainability Journey
The introduction of the MCM Mirum Capsule Collection marks another milestone in the brand’s unwavering commitment to sustainability. Chairperson and Chief Visionary Officer, Mrs Sung-Joo Kim, has long championed the search for eco-friendly materials that align with MCM’s innovative approach to fashion. Under her leadership, MCM has embraced digital transformation to enhance efficiency while reducing its environmental impact.
“MCM is the leader of a new school of luxury where sustainability is our ultimate goal,” says Mrs Kim. “As a leading luxury fashion house, we are dedicated to contributing positively to both society and the environment.”
The MIRUM Capsule Collection is the result of a meticulous two-year design process, reimagining the iconic Himmel Shopper in two sizes. Finished in a classic black colourway, the collection’s minimalist design reflects MCM’s heritage of understated elegance while pushing the boundaries of sustainable innovation.
A Legacy of Responsibility
MCM’s commitment to sustainability isn’t new. Under the leadership of Chairperson and Chief Visionary Officer Mrs. Sung-Joo Kim, the brand has consistently championed innovative solutions to reduce its environmental impact. From embracing digital transformation to exploring eco-friendly materials, MCM has built a reputation for blending style with substance.
“MCM is the leader of a new school of luxury where sustainability is our ultimate goal,” says Mrs Kim. “As a luxury fashion house, we’re dedicated to contributing positively to both society and the environment.”
The MCM Mirum Capsule Collection reflects this ethos. Over two years, designers meticulously reimagined the brand’s iconic Himmel Shopper, crafting it in two sizes and a timeless black colourway. The result? A minimalist masterpiece that stays true to MCM’s heritage while pushing the boundaries of sustainable innovation.
Why This Collection Matters
The fashion industry is at a crossroads. With growing scrutiny on the environmental impact of luxury goods, brands are being called to act. The MCM Mirum Capsule Collection rises to this challenge by reducing dependence on non-renewable resources and significantly lowering the carbon footprint of high-fashion products.
This isn’t just about ticking a sustainability box—it’s about setting a higher standard. By integrating MIRUM®, MCM demonstrates that eco-conscious practices can elevate, rather than compromise, the luxury experience.
For consumers, the collection offers more than a stylish accessory. It’s a chance to align their purchases with their values. No longer do you have to choose between looking good and doing good; this collection proves you can have both.
Where to Find the Collection
Ready to join the movement? The MCM Mirum Capsule Collection is now available globally, both online and in stores. Whether you’re a digital shopper or prefer the tactile experience of visiting a boutique, the collection ensures sustainability is always within reach.
The Road Ahead for Sustainable Luxury
The MCM Mirum Capsule Collection is more than a product launch—it’s a call to action. By reimagining what luxury can and should be, MCM challenges the fashion world to embrace sustainability as a core value.
This is just the beginning of a larger movement. As consumers demand more transparency and responsibility, the conversation around sustainable luxury is set to grow louder. The question is: will other brands rise to meet the moment?
With MCM leading the way, the future of fashion looks brighter—and greener.