In a celebration marking Onitsuka Tiger’s 75th anniversary, the renowned footwear brand has embarked on a global collaboration with none other than the iconic ASTRO BOY. As we approach the threshold of Onitsuka Tiger’s 100th anniversary, this partnership becomes more than a fusion of fashion and animation; it stands as a poignant homage to shared Japanese heritage, resilience, and creativity. Let’s delve into the heart of this collaboration and unravel the captivating narrative that binds Onitsuka Tiger and Astro Boy.
Resonating Histories
Established in 1949, Onitsuka Tiger emerged as Japan’s pioneer in sports footwear, symbolizing the nation’s resilience during the post-war era. In parallel, Astro Boy, Osamu Tezuka’s creation in the early 1950s, graced screens as Japan’s inaugural full-length anime TV series. Born from the ashes of World War II, both entities epitomize the resilience and innovation of the Japanese people during this transformative period. This shared history also sets the stage for the 75th-anniversary collaboration, a testament to their cultural significance, paying homage to Japanese symbols and fostering ideals that shape our future.
As Japan’s first full-length anime TV series, ASTRO BOY was driven by the noble endeavour to nurture the dreams and hopes of children while recognizing them as the future torchbearers of humanity. Aligning with this ethos, Onitsuka Tiger’s brand philosophy, rooted in the Latin maxim “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body), places a strong emphasis on physical health and performance. This commitment resonates through the brand’s high-quality athletic footwear and apparel. Onitsuka Tiger’s enduring influence in the athletic wear industry is a fusion of rich heritage and dedication to sports innovation. This unique blend strikes a harmonious balance between brand history and new creative expressions, positioning Onitsuka Tiger as an appealing choice for a broad audience, including Gen Z.
Showcasing the Collection
Central to this collaboration are the DENTIGRE PUFF BOOT and the MEXICO 66 SD sneakers. The DENTIGRE PUFF BOOT, with its chunky ankle-length silhouette and voluminous outsoles, pays homage to Astro Boy’s distinctive red boots. The MEXICO 66 SD sneakers, available in three colour options, feature exclusive designs, including a flame motif and embroidered appliqué of Atom and Astro Boy logos. The collection encompasses 43 items, ranging from shirts, tracksuits, skirts, and pants to body bags, hats, and footwear, all packaged in original ASTRO BOY-themed packaging.
As we explore this exclusive anime collaboration between Onitsuka Tiger and Astro Boy, we witness the merging of two narratives that transcend mere fashion and animation. It’s a celebration of history, resilience, and a shared commitment to nurturing the dreams of the future. The collection not only adorns the body but also serves as a symbol of cultural continuity, inviting us to embrace the vibrant tapestry of Japanese heritage and the limitless possibilities that lie ahead. Step into the future with Onitsuka Tiger and Astro Boy – where fashion meets animation and history meets innovation. The collection is now available online and at the Onitsuka Tiger Flagship Store.