For a label that began in 1949 making performance shoes for Japanese youth, then rose to global prominence through the retro sneaker revival of the early 2000s, the debut of Onitsuka Tiger’s first fragrance collection signals a deliberate next chapter. This is not a novelty release but the culmination of a decade-long evolution from sports heritage to a full-fledged fashion house. Since assuming the creative helm, Italian designer Andrea Pompilio has guided the label through ready-to-wear collections, Milan runway shows, and flagship stores in fashion capitals, translating its sporty DNA into architectural, layered designs. Scent, in this context, becomes the olfactory bridge between product and brand universe.
From Heritage Sneakers to Fashion Architecture
Recent collections—AW 2024’s Urban Winter and SS 2026’s Urban Fantasy—also reveal a coherent design language with elevated fabrics, head-to-toe conceptual styling, and silhouettes informed more by runway than running track. These were not experiments in nostalgia; they were statements of identity. Flagship investments, including a standout Champs-Élysées store, underscore Onitsuka Tiger’s deliberate shift from heritage label to lifestyle brand.
Fragrance now enters as a natural extension. Chanel used scent to cultivate desire. Saint Laurent sharpened its identity through olfactory storytelling. Louis Vuitton waited until it was fully established as a lifestyle universe. Onitsuka Tiger appears to have reached that same inflection point.
Wearing Quiet Radiance: The Collection
Crafted in Grasse by perfumer Mark Buxton, the four eaux de parfum are housed in sunlit yellow bottles. Onitsuka Tiger’s first fragrance collection theme, “Wearing Quiet Radiance,” embodies the brand’s signature contrasts: heritage meets modernity, dynamism meets discipline, and craftsmanship meets contemporary design. Each scent is an interpretation of this duality, allowing wearers to inhabit the brand’s evolving identity.
- ONITSUKA TIGER ONE—The Polished Minimalist: Green notes, mint, and lemon meet jasmine, incense, and patchouli. A scent of clarity layered with subtle depth.
- ONITSUKA TIGER TWO—The Quiet One: Soft citrus, geranium, and powdery musk linger near the skin, a restrained expression of elegance.
- ONITSUKA TIGER THREE—The Warm, Textured One: Orange, violet, and angelica drift into smoky woods. Conceptual warmth, reflective of the brand’s runway experimentation.
- ONITSUKA TIGER FOUR—The Textured Contradiction: Peppermint and bergamot open crisp, while absinthe, nutmeg, and vanilla offer grounding warmth, a nuanced interplay of contrasts.
Beyond Fragrance—A Lifestyle Statement
This debut is more than a product launch; it’s a lifestyle mic drop. Onitsuka Tiger has been laying the groundwork: runway, retail, ready-to-wear, and now scent. This collection doesn’t scream. It simply says, “We’re a fashion house now—and we know how to live in our own universe.
FAQ
When does Onitsuka Tiger’s first fragrance collection launch?
The collection launches globally on 28 November 2025, available at Onitsuka Tiger Takashimaya S.C. and online.
How many fragrances are in the collection?
There are four eau de parfum in the line-up: ONITSUKA TIGER ONE, TWO, THREE, and FOUR.
Who created these fragrances?
The collection was crafted in Grasse by perfumer Mark Buxton, known for his clean structures and modern depth.
How much does the fragrance cost?
Each 100 ml eau de parfum retails at SGD $210.
Where can I buy the collection?
The fragrances will be available from 28 November 2025 at Onitsuka Tiger Takashimaya S.C. and via the official website:
https://www.onitsukatiger.com/sg/en-sg/