The Puma Suede has been a staple in the sneaker industry for decades. With a rich history spanning over 50 years, the Suede has established itself as the quintessential Puma sneaker. From its beginnings as the Puma Crack to Clyde and the States before finally adopting the globally recognized name Puma Suede. This season, Puma is celebrating its rich history with the ‘Be Iconic’ campaign at its Puma 313@somerset flagship store.
To mark another milestone for the iconic sneaker, the brand is also releasing new colours to coincide with the campaign. There’s also a pop-up Suede Café, where you can grab a cup of coffee while shopping. But it’s not just about the shoes; Puma’s Suede has played a significant role in culture beyond sports. The Suede has been the go-to for breakdancers and hip-hop artists since the 1980s. The brand has also collaborated with legendary designers and artists such as Rihanna, Jil Sander, and Alexander McQueen to create daring new products and collections that are forever linked with the history of design and fashion.
The Suede has undergone numerous transformations over the years, from its humble beginnings as a potential basketball footwear model to its evolution as a track shoe and its ties to the music scene and hip-hop community. Puma’s ability to evolve and cultivate cultural shifts not only changed the game but also created a piece of footwear history that transcended physical characteristics.
Customise Your Puma Suede
This March, head down to Puma’s flagship store at 313@somerset to celebrate the iconic Suede history over a cup of coffee at the Suede Café. You can also have your Suede customised by local illustrator Tiffany Lovage and stand a chance to win Sneaker Con tickets. From 1st to 11th March, stand a chance to win Sneaker Con tickets with every purchase of Suede shoes at its flagship store.
In an industry that’s ever-changing, Puma‘s Suede continues to inspire and influence sneaker culture. Whether you’re a long-time fan or new to the game, the Suede’s legacy is one worth celebrating.