Have you ever wondered what it would be like to step into a snow-dusted alpine lodge—all while standing in the heart of tropical Singapore? This holiday season, Ralph Lauren and Jewel Changi Airport make that winter fantasy a reality. As the first fashion brand to reimagine Jewel’s iconic Forest Valley, Ralph Lauren brings to life an enchanting alpine escape that feels straight out of the Swiss Alps, complete with lush winter décor, and a chance to experience the brand’s signature sophistication.
A Winter Wonderland Takes Shape at Jewel Changi Airport
Upon entering Forest Valley, guests will find themselves gazing up at a breathtaking 16-metre holiday tree, which stands majestically beside Jewel’s iconic Rain Vortex—the world’s tallest indoor waterfall. Together, they form a centrepiece that embodies the partnership between Ralph Lauren and Jewel Changi Airport, inviting visitors into a festive holiday retreat unlike any other.
Step Inside the Alpine Lodge of Your Dreams
For those dreaming of a cosy mountain getaway, the Alpine Lodge transports visitors into an inviting winter haven, right here at Jewel. Pristine “snow” blankets the space, while plush Ralph Lauren tartan blankets and pillows bring warmth and charm to every corner. Adding to the experience, the beloved Polo Bear makes cameo appearances throughout, setting up perfect photo moments for families and fashion lovers alike. Handcrafted ornaments sparkle on the towering holiday tree, a tribute to Ralph Lauren’s timeless design aesthetic and attention to detail.
Personalised Holiday Memories: Ralph Lauren’s Modern Twist on Tradition
This unique experience goes beyond just visuals; it creates lasting holiday memories. At the Polo Ralph Lauren store (#01-258), visitors can craft personalised holiday postcards—a charming way to share festive cheer. Running from November 8 to December 31, 2024, this service also revives the tradition of sending holiday cards with a distinctly modern touch.
Discover the Polo Custom Shop: Personalised Treasures Await
The holiday magic continues at the Polo Custom Shop Pop-Up (#01-K200), open until February 16, 2025. Here, visitors can add bespoke touches to Ralph Lauren’s iconic Polo apparel, transforming each item into a keepsake. With custom embroidery and expert monogramming services, from garments to water bottles, every piece becomes a unique holiday treasure.
Experience Ralph Lauren’s Festive Elegance at Jewel Changi Airport
This installation also showcases how luxury retail can create memorable experiences that resonate locally while elevating the global brand’s connection with Singaporeans. More than just a display, it’s an immersive experience that invites guests to celebrate the season with Ralph Lauren’s elegant style.
Plan Your Visit to Ralph Lauren’s Winter Wonderland
The Forest Valley transformation at Jewel Changi Airport is open for exploration throughout the festive season, with the personalised postcard service available until December 31, 2024. The Polo Custom Shop extends this holiday charm through to February 16, 2025, ensuring that each visit offers something special.
Celebrating the Holiday Season with Timeless Sophistication
Ralph Lauren’s installation at Jewel Changi Airport is more than a seasonal display—it’s a winter wonderland created to delight and inspire. From photo moments for families to unique, personalised gift options for shoppers, there’s something for everyone in this winter escape. As Singapore’s tropical warmth remains outside, Jewel’s indoor alpine lodge provides a cool, captivating retreat that captures the spirit of the season with Ralph Lauren’s timeless elegance.