Kering and Gucci have appointed Sabato De Sarno as the new Creative Director, succeeding Alessandro Michele who left last November. All eyes will be on De Sarno to see if he can revive Gucci’s profits which accounted for two-thirds of Kering’s earnings in 2021. Since then it has slowed in recent years after enjoying stellar growth from 2015 to 2019.
De Sarno’s career began at Prada in 2005, before moving on to Dolce & Gabbana and then joining Valentino in 2009. He then held several positions before becoming fashion director, managing both the men’s and women’s collections under the guidance of Pierpaolo Piccioli.
Marco Bizzarri, President and CEO of Gucci, commented on Gucci’s official Instagram account, “I am thrilled that Sabato will become Gucci’s new Creative Director. It’s one of the most powerful positions in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”
De Sarno commented on the same post, “I am deeply honoured to take on the role as the Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish the values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Sabato De Sarno will present his debut Gucci runway collection at Milan Women’s Fashion Week on September 2023.