Why Generation Gucci by Demna Feels Like a Fashion Time Machine
Demna’s self-shot lookbook folds Gucci’s ’70s and ’90s codes into slick tailoring and everyday couture. It’s nostalgic, strategic—and oddly modern.
Demna’s self-shot lookbook folds Gucci’s ’70s and ’90s codes into slick tailoring and everyday couture. It’s nostalgic, strategic—and oddly modern.
A holiday capsule that treats craft as a living language rather than a decorative flourish—linking Venice, Milan, and New York...
A closer look at how Loro Piana’s Spring Summer 2026 collection uses colour, texture, and silhouette to express a new...
Onitsuka Tiger steps beyond sneakers with its first fragrance collection. Four scents, crafted in Grasse, mirror the brand’s journey from...
A collaboration that asks a simple question with layered answers: what happens when one object enters nine different creative universes?
Some objects are made to be admired, others to be acquired. This one sits somewhere in between—a fashion artefact designed...
This fall, frames do more than finish an outfit. From near-invisible acetates to sculpted brows and molten colourways, the season...
Can high-street fashion still feel radical? Glenn Martens’ upcoming collaboration with H&M turns industrial design into a democratic experiment, testing...
When Demna took over Gucci, disruption was expected. La Famiglia delivered something sharper—not rebellion, but reinvention through intimacy and irony.