Against All Odds

The Porsche Cayenne, a tale of triumph over scepticism

The year was 2002, and the automotive world witnessed a bold move as Porsche, a name synonymous with sports cars, introduced something unexpected yet extraordinary: the Porsche Cayenne. Back then, fans and critics weren’t entirely warmed up to the newest addition to the family. Fast forward to today, and this iconic SUV has not only evolved but also redefined the ultra-luxury high-performance SUV segment. As we welcome the new Cayenne to Singapore, let’s delve into how this luxury sports SUV continues to set new standards in luxury, technology, and performance, outperforming its competition.

The Iconic Sportscar for Five

Porsche’s vision for the Cayenne was clear from the beginning – to create a sports car that celebrated more than just the individual. With the signature sports car character typical of Porsche and the everyday practicality of an SUV, the Cayenne became the perfect sportscar for five. It was a vehicle designed to bring people together, fostering shared experiences on the road.

The New Cayenne Unveiled

As the German automaker celebrates the arrival of the new Cayenne in Singapore, it’s clear that Porsche has not rested on its laurels. This latest model marks the most extensive product upgrade in Porsche’s history. With its refined design, innovative high-tech features, and highly digitalized display and control concept, it embodies all the brand’s luxury hallmarks and more.

Redesigned Elegance

The new Cayenne features Matrix LED headlights as standard, offering customized light modes that enhance safety and comfort during different driving situations. The comprehensive redesign includes a new front and rear end, more pronounced bonnet lines, and body arches, as well as three-dimensional taillights with the signature Porsche light bar. It’s a visual spectacle that announces the arrival of a true luxury performer.

the new Cayenne

Porsche Driver Experience

A significant highlight is the Porsche Driver Experience, a concept first introduced in the Taycan, Porsche’s first all-electric vehicle. Furthermore, frequently used functions are now intuitively located near the driver, enhancing ease of use and overall driving experience. The automatic transmission selector lever, for instance, finds its place on the dashboard, offering a seamless blend of form and function.

the new Cayenne

Digital Innovation

Step inside the new Cayenne, and you’re greeted by a fully digital 12.6-inch instrument cluster with a curved and free-standing design. Variable display options cater to the driver’s preferences. The standard 12.3-inch central Porsche Communication Management (PCM) display seamlessly integrates into the dashboard, providing access to apps such as Spotify and Apple Music. Additional comfort features, like keyless entry and an air-conditioned wireless charging phone tray, come standard.

Enhanced Performance

The Cayenne’s performance credentials remain unscathed. A revised Porsche Active Suspension Management (PASM) with new shock absorbers and 2-valve technology optimizes performance in all driving situations. Additionally, a new adaptive air suspension with 2-chamber, 2-valve technology enhances ride comfort while maintaining stability for on- and off-road adventures.

the new Cayenne

The Choices

In Singapore, the new Cayenne arrives with two body styles and eleven different variants. With prices starting from SGD 397,588 to SGD 958,688 for the Cayenne Turbo E-Hybrid CoupĂ©, there’s a Cayenne for every discerning driver’s taste and preferences. Prices do not include COE.

the new Cayenne

The Porsche Cayenne, once considered a bold departure from tradition, has not only embraced change but has also led the way. With each iteration, it has become more refined, luxurious, and exhilarating to drive. The new Cayenne, with its comprehensive redesign and innovative features, represents a commitment to elevating the shared experiences of families and friends. It’s not just a luxury SUV but also an invitation to embark on unforgettable journeys together. As the new Cayenne debuted in Singapore, it also celebrated a 20-year journey of excellence. It’s a testament to how a timeless icon can continue to evolve and captivate the hearts of those who appreciate the finer things in life.