In a world where sustainability and innovation have taken centre stage, consumers are paying close attention to how luxury brands are making that transition in their approach to fashion. The Fendi Men’s Spring/Summer 2024 collection is case-in-point. It not only signifies the brand’s wholehearted dedication to this movement but also showcases a groundbreaking fusion of sustainable luxury and cutting-edge design. This collection also serves as an inspiring testament to the idea that environmental consciousness and high fashion can exist in perfect harmony. With its commitment to pushing boundaries and redefining the concept of luxury, the FENDI Men’s Spring/Summer 2024 embarks on a transformative journey to capture the imagination of the industry and captivate consumers with its unrivalled craftsmanship and steadfast dedication to sustainability.
At the helm of Fendi’s Artistic Director of Accessories and Menswear, Silvia Venturini Fendi recognizes Kengo Kuma as a master of naturalist architecture. Kuma’s philosophy of integrating nature into both the interior and exterior of structures perfectly resonates with Fendi’s vision of efficiency and design meeting rigorous sustainability standards. By harnessing Kuma’s expertise and dedication to craftsmanship, Fendi infuses its accessories with ancient Japanese techniques and raw natural materials.
Kuma’s Influence and Techniques
Drawing inspiration from the Japanese tradition of yatara ami weaving, Kuma introduces a technique that utilizes fine bamboo strands to create a resilient woven latticework. This technique finds expression in the internal frame of the waranshi Peekaboo bag. Similarly, the Fendi Flow sneaker features a 3D-printed sole inspired by this technique, accompanied by a recycled poly-cotton knit or waranshi upper. Further reimagining the Fendi Flow, the collection showcases a laced and zipped upper, a cork insole, and a molded FF sole made from undyed, bio-based EVA.
Fendi x Kengo Kuma Collaboration:
The collaboration between Fendi and Kengo Kuma also extends beyond the merging of fashion and architecture. It represents a dynamic dialogue among designers, artisans, and materials from diverse cultural backgrounds. Silvia Venturini Fendi underscores the significance of creative cooperation, recognizing that genuine creativity flourishes through collective efforts. The partnership with Kengo Kuma highlights the shared values of craftsmanship and savoir-faire between Japan and Italy.
The Fendi Factory in Capannuccia
Nestled in the heart of Tuscany’s countryside, the Fendi Factory, designed by Piuarch in collaboration with Fendi’s Architecture Department, serves as an exemplification of sustainable practices. Boasting Leadership in Energy and Environmental Design (LEED) Platinum certification, the factory showcases Fendi’s unwavering commitment to environmental responsibility throughout its design, construction, operation, and maintenance. Elsewhere, its glass walls flood the space with natural light, offering serene views of the picturesque Tuscan landscape. Handmade terracotta core-cladding, tiles, and neutral-toned furnishings further accentuate the deep connection to Italy’s rich craftsmanship tradition.
While the Fendi SS24 collection, born from the collaboration with Kengo Kuma, it also epitomizes the brand’s unwavering dedication to innovation, craftsmanship, and sustainability. By seamlessly intertwining naturalist architecture, ancient Japanese techniques, and raw natural materials, Fendi continues to push the boundaries of fashion. This extraordinary collection celebrates the shared values of nature, lightness, and innovative design between Italy and Japan. Furthermore, Fendi’s newly established factory in Capannuccia stands as a physical testament to the brand’s commitment to craftsmanship and environmental stewardship, providing a sustainable and inspiring space for artisans to thrive.