How Can Men Master the Art of Makeup? A Beginner’s Guide to Enhancing Your Natural Beauty

Delve into the burgeoning trend of men's makeup, captivating the attention of beauty brands and challenging traditional norms of self-expression.

As society embraces inclusivity and self-expression, more men are stepping into the world of makeup to enhance their natural features and express their individuality. However, navigating the vast array of products and techniques can be overwhelming for beginners. Fear not, for the experts at Burberry Beauty are here to guide you through the journey of discovering your perfect foundation shade and mastering the art of makeup application.

Discovering Your Perfect Foundation Shade

The foundation plays a pivotal role in your makeup routine, serving as the canvas upon which you build your desired look. When selecting a foundation, it’s important to consider a formula that harmonizes with your skin type and tone, ensuring seamless integration with your other makeup products. For individuals with naturally even-toned skin, opting for concealer to target specific trouble spots may be sufficient.

Identify Undertone: According to Burberry Beauty experts, understanding your skin undertone is fundamental to finding the ideal foundation shade. Most brands, including Burberry Beauty, offer a diverse array of foundation shades designed to complement different undertones, including warm, cool, and neutral. These shades cater to a wide range of complexions, ensuring that individuals can find the perfect match for their skin tone. As a quick rule of thumb, examine the veins on your wrist —greenish for warm, bluish or purplish for cool, and neutral if your undertones are roughly the same colour as your actual skin tone.

Burberry Beauty Makeup Guide

Choosing Depth: Skin depth varies, so it’s essential to find a shade that closely matches your skin tone. Many brands provide a comprehensive range of shades, spanning from very fair to deep, with numbering systems indicating depth. Additionally, if you’re dealing with skin discolouration or redness, consider foundations with additional coverage or colour-correcting properties to address specific concerns effectively.

When testing foundation shades, swatch them in natural light along your jawline to evaluate how they blend with your skin. Don’t hesitate to seek assistance; beauty experts at most counters are readily available to assist you in finding your perfect match.

Mastering Makeup Application

Some individuals may opt to use a primer and/or colour corrector after their skincare routine to create a smooth and even complexion, as well as to enhance the longevity of their makeup. If you choose to use a primer, apply it to create a smooth base before proceeding with the foundation application. Then, select a foundation formulation that aligns with your desired finish and coverage preference. Whether you prefer a natural matte look with medium to high coverage or a luminous finish, there are various options available to suit your needs.

A concealer is a useful tool for concealing imperfections and dark circles. Choose a shade that matches your complexion for imperfections and one slightly lighter for dark circles. Blend seamlessly for a flawless finish.

For on-the-go touch-ups, consider using a cushion foundation such as Burberry Beauty’s Ultimate Glow Cushion or Beyond Wear Perfecting Matte Cushion. These products offer a convenient solution for maintaining a dewy glow or natural matte finish throughout the day.

Liquid vs. Powder Foundation

Liquid Foundation offers superior coverage and blendability, making it ideal for concealing imperfections and achieving a natural finish. However, some individuals may find it feels heavy or oily on the skin, and it typically requires more application time.

On the other hand, Powder Foundation provides a lightweight feel and quick application, perfect for those with minimal makeup routines or for quick touch-ups. While it offers a matte finish, it may not provide as much coverage as liquid foundations.

The Rising Trend of Men Wearing Makeup

In recent years, there has been a notable shift in societal norms surrounding masculinity and self-expression. According to a report by market research firm Future Market Insights (FMI), sales of male colour cosmetics are worth 17.57 billion dollars and are predicted to reach a valuation of 43 billion dollars by 2033, with makeup emerging as a significant growth segment. Furthermore, data from Google Trends reveals a steady increase in searches for terms like “men’s makeup” and “male grooming tips,” indicating a growing interest among men in exploring cosmetics as part of their grooming routine.

The rise of male beauty influencers on platforms like Instagram and TikTok exemplifies a cultural shift challenging traditional gender norms, inspiring men to explore makeup as a means of creativity and self-expression. As men break free from outdated stereotypes and societal expectations, makeup becomes a tool for self-expression and empowerment, blurring the lines between gender boundaries and redefining beauty standards for all.

Navigating the wide range of makeup products may seem daunting for men, but with the Burberry Beauty Makeup guide, mastering your perfect foundation shade and makeup techniques becomes achievable. Embrace your unique style and let your inner beauty shine.