Experience the Haute Couture for Lips with YSL’s Iconic Rouge Pur Couture lipstick line at ION Orchard

Embrace a new era of lip couture with YSL's iconic Rouge Pur Couture Lipstick line.

YSL Beauty, the avant-garde couture beauty house, recently celebrated the grand reopening of its ION Orchard boutique in high style. The occasion also marked the unveiling of an exciting new chapter in the legendary YSL Rouge Pur Couture lipstick line. To make the event even more glamorous, global sensation Mark Tuan made a special guest appearance.

A Timeless Icon Reimagined

The YSL Rouge Pur Couture lipstick, an enduring classic since its debut in 1978, has undergone a modern transformation. The revamped formula, couture packaging, and carefully curated shade range suitable for all skin tones and attitudes represent a significant leap in the realm of lip couture. YSL Beauty recognizes that makeup isn’t merely about appearances; it’s a form of self-expression. Their bold and iconic approach appeals to those seeking products that reflect their unique individuality. The newly reopened ION Orchard boutique promises an exclusive experience for those wishing to redefine beauty on their own terms.

The Lip Couture Experience

The reinvented Rouge Pur Couture now boasts a creamy texture that effortlessly glides onto the lips, leaving a satin finish that exudes couture elegance. Furthermore, shades like Rouge Muse, Nu Muse, and Orange Muse offer myriad ways for personal expression, ensuring a unique and individual touch.

YSL Rouge Pur Couture

Mark Tuan: A Muse of Expression

Global star Mark Tuan graced the event with his presence, adding an extra layer of allure to the evening. His endorsement of the new Rouge Pur Couture as an ideal holiday gift option underscores the product’s versatility and appeal across various tastes and styles. Mark’s charismatic presence highlights YSL Beauty’s commitment to celebrating individuality.

YSL Rouge Pur Couture

A Night of Enigmatic Elegance

But it doesn’t end there, the grand celebration continued at the #CoutureMeUp afterparty, uniting celebrities, musicians, and influencers. A life-size display of the new Rouge Pur Couture took centre stage, alongside a glamorous product runway that encapsulated the brand’s edgy, luxurious DNA. DJ FVDER and Singapore’s R&B trio, brb, also electrified the night with their performances. The event drew a roster of well-known personalities, including K-pop sensation SORN and local celebrity Desmond Tan, in addition to a bevvy of local influencers, showcasing the brand’s appeal to a diverse and discerning audience.

The evening overflowed with glamour, celebrities, and the promise of a more couture future for beauty enthusiasts. The newly reopened boutique and the reinvented YSL Rouge Pur Couture Lipstick have set the stage for a new era of beauty in Singapore, where self-expression takes the spotlight. Whether you’re a trendsetter or a fashion aficionado, YSL Beauty’s latest offerings are an exquisite journey to elevate your personal style.