Burberry B:MINE Valentine’s Day campaign celebrates the small expressions of affection, sentiment, and connection between all couples. The campaign shines a spotlight on real-life couples and their intimate moments of embrace, tenderness, and togetherness.
The specially curated gifts, which accompany the couples, include a range of bags, shoes, and accessories in soft shades of dusky pink and oat beige, embodying their love for one another. These gifts serve as tokens of affection and a message that says ‘be mine’.
With B:MINE, it goes beyond physical touch and celebrates the emotional bond and intimacy between two people. It’s a nod to the small acts of love that make all the difference and create a love language this Valentine’s Day. Whether it’s a kiss on the forehead or a gentle touch the campaign showcases love in its many forms.
The campaign is a departure from the typical holiday advertisements, which often focus on grand gestures and grandiose gifts. B:MINE instead celebrates the quiet, intimate moments that make up the fabric of a relationship and the small acts of love that make it unique.
The Burberry B:MINE Collection: A Tribute to Intimacy and Emotional Bond
The Burberry B:MINE Valentine’s Day campaign channels the connection between two people with a collection of accessories and footwear. Sunglasses come in bright red, blue, and beige with metal logos and textural temples. Jewellery includes typographic designs and hand-embellished crystals and pearls. Scarves feature the Burberry Check and Horseferry graphic, with metallic fibres and hand-drawn designs.
Leather goods come in dusky pink and oat beige, including the playful Lola collection with signature quilted stitching. Frances and TB bags are understated and the Freya tote, Pocket, and Note bag are functional and stylish.
Footwear options include the sporty Classic sneaker and chunky sneaker in leather, suede and technical materials. Flat sandals and pumps in dusky pink leather complete the collection. A perfect accessory for this Valentine’s Day.