Chanel has once again captured the attention of fashion lovers and beauty enthusiasts alike with the launch of its new lipstick line, the Chanel Rouge Allure Velvet. This exciting new release is not just any ordinary lipstick, but a celebration of the colour red – an essential colour for the brand that has always been a symbol of power, freedom, and beauty.
Since the brand’s first lipstick launch in 1924, red has been a cornerstone of Chanel’s passion for colour. It has exemplified the brand’s avant-garde approach, leading to its expertise and status as a leading authority on the colour red. And now, with the release of Rouge Allure Velvet, Chanel is taking the colour red to new heights with two interpretations that demonstrate its singularity and plurality.
Rouge Allure Velvet: An unprecedented sensory experience
Rouge Allure Velvet is a singular and plural lipstick that embodies Chanel’s vision of red. The 20 shades range from soft and delicate beige and rosewood to intense crimson. Its formula contains ultra-fine pigments, giving intense and long-wearing colour, while also providing a velvety satin shade with an unprecedented luminous quality. Castor oil and shea butter, with emollient properties, guarantee comfortable application and wear. It’s no wonder that this unique formula feels like a second skin and never feathers, providing an incomparable sensory experience.
The Spring-Summer 2023 makeup collection is also a game-changer, transforming the eyes into a smouldering gaze and making the lips deliciously sensual. This brilliantly energetic line breaks tradition and pushes the boundaries of its versatility. The collection includes Les 4 Rouges Yeux Et Joues, two palettes that feature a colour harmony of four matte and satin shades. One hue acts as a common thread, connecting two creations featuring brand-new shades: a matte sienna red that gives rise to even more makeup combinations and effects.
The Chanel Rouge Allure Velvet and Spring-Summer 2023 makeup collection is a tribute to the colour red. With these new releases, Chanel is taking the colour red to the next level, creating endless possibilities for women to explore their moods and give their allure a bold or subtle touch of confidence or seduction. These iconic products are a must-have for any fashion-forward woman who wants to make a statement with her beauty choices.