Following the Dior Men’s Spring Summer 2024 runway show in Paris, the storied fashion house presented the Dior Tears Capsule Collection. The exquisite collaboration by Kim Jones and guest designer Denim Tears embarks on a series of pop-up stores worldwide, showcasing a selection of men’s creations inspired by denim—a timeless and stylish staple. From London (JULY 8 TO 13) to Tokyo(JULY 11 TO 30), Seoul (JULY 13 TO 22) to Shanghai (JULY 15 TO 25), these pop-up boutiques feature monumental installations, inviting visitors into a poetic universe of filtered sounds, shadows, and lights to explore the crossroads of art and fashion, eras and cultures.
The Essence of Denim: Elegant and Singular Creations
At the heart of the Dior Tears Capsule Collection lies a deep appreciation for the enduring allure of denim. It’s a symbol of timeless style infusing each piece with a touch of casual sophistication. The collection also features an array of creations including iconic bags like the Saddle and Dior Lingot to the effortlessly stylish B33 sneakers.
Monumental Installations: A Journey of Dream and Enchantment
As you enter the pop-up boutiques, you’ll be greeted by installations adorned with gigantic inflatables spread across the spaces, creating an otherworldly atmosphere. Within the space are organic shape installations that compose an alternative universe, where sounds, shadows, and lights undergo a filtered transformation. Video projections, featuring the specially conceived logo, illuminate the interiors with a profusion of flowers. Meanwhile, the digital production, crafted by artist Azuma Makoto’s studio, adds a captivating dimension to the collection. Visitors can also download this digital experience using a QR code, further immersing themselves in the artistic tapestry woven by Dior and Denim Tears.
The Dior Tears Capsule Collection is a harmonious showcase of art, fashion, and culture. As visitors step into the enchanting pop-up stores, they enter a realm where denim-inspired creations come to life. Monumental installations and multimedia elements also transport them to a world of dreams and enchantments. These unprecedented pop-up stores, spanning the interiors in London, Tokyo, Seoul, and Shanghai, are testaments to the exceptional encounter between art and fashion. The Dior Tears Capsule Collection invites you to be part of a global celebration while you explore the crossroads of eras and cultures a truly extraordinary experience. Discover these unprecedented pop-up stores in London from July 8 to 13, Tokyo from July 11 to 30, Seoul from July 13 to 22, and Shanghai from July 15 to 25.