Loewe SS25 Men’s Collection: A Playful Rebellion Against the Expected

Loewe SS25 Redefines Menswear with verticality & whimsy meet in a playful collection.

Jonathan Anderson isn’t one to rest on his laurels. His vision for the Loewe Spring Summer 2025 (SS25) collection pushes boundaries, solidifying his place as one of fashion’s most creative minds. This season, Anderson reimagines vertical proportions with a playful twist. Instead of the expected clean lines, there are unexpected details. Imagine trousers with drapes caught in leather patches, coats frozen in motion, and knit trousers that billow like ballgowns. This experimentation with form redefines menswear design.

Anderson also added a touch of French C-suite polish to some of the looks. This blend creates pieces that are both innovative and visually striking. Naturally, the Loewe design DNA shines through in the tasteful details, ensuring these pieces translate beautifully from the runway to the wearer’s imagination. Don’t be fooled by the term “restraint.” This collection is a playground of scale and texture, with a hint of quiet rebellion that resonates with today’s generation.

Intriguing from the Start

Imagine a runway show where the set is as captivating as the clothes themselves. Loewe did just that, creating a unique curatorial experience. They transformed a vast, wood-lined space into an artistic gallery, displaying a collection of seemingly random objects. This set-up not only showcased artistic subjectivity but also hinted at the narrative unfolding. These objects, created by some of the 20th century’s most influential artists, served as inspiration for the collection itself.

Beyond the Look: A Celebration of Artistic Freedom

Again, the magic of the Loewe collection extends beyond the clothes. Each piece tells a story. The seemingly disparate objects displayed alongside the runway paid homage to artistic giants like Peter Hujar and Charles Rennie Mackintosh, known for their fierce independence and dedication to artistic freedom.

Loewe also draws inspiration from how these artists elevated the ordinary—a chair becomes a building, and a photograph becomes a monument. This theme of elevating everyday items translates beautifully into the collection, where unexpected details and playful textures take centre stage.

A Rebellion Against Interpretation

Taking a cue from Susan Sontag’s call for an “erotics of art,” Loewe opted to prioritize the experience of the collection over an insistence on interpretation. Long feathers adorning the models’ faces defy the verticality of the clothing, adding a touch of whimsy and a silent rebellion against expectations.

Needless to say, the collection walks a line between fantasy and reality, fairytale and the everyday. It’s a celebration of artistic freedom, a quiet rebellion against the mundane, and a reminder that beauty can be found in the unexpected.

A New Generation of Loewe

Adding to the excitement, the show welcomed a new generation of Loewe ambassadors—actors Wang Yibo, Lee Jongsuk, Phuwin Tangsakyuen, and Tay Tawan. These rising stars embody the youthful energy and rebellious spirit that permeate the collection.

Building on this vibrant energy, the Loewe Spring Summer 2025 invites you to embrace your own artistic freedom. It’s about finding beauty in the unexpected, playing with textures and proportions, and injecting a touch of whimsy into your everyday life. Are you ready to answer the call?

What are your thoughts on Loewe’s new collection? Does the concept of a “radical act of restraint” resonate with you?

Loewe SS25 Collection