What happens when a streetwear legend ventures into the world of fine wines? This holiday season, we witness a remarkable answer through the Penfolds and NIGO Holiday Collection. The creative mastermind behind KENZO and HUMAN MADE brings his distinctive aesthetic to the prestigious Australian wine house, crafting a collection that bridges the worlds of high fashion and fine wine.
A Cultural Tapestry in Every Bottle
How do you transform traditional Asian design elements into contemporary luxury? Through NIGO’s artistic lens, centuries-old textile patterns take on new life in this distinctive collection. Each detail speaks to both heritage and innovation, weaving together cultural symbolism with modern sophistication. The result captivates collectors and wine enthusiasts alike, offering something deeper than mere packaging design.
A Spectrum of Sophisticated Offerings
At the heart of this collaboration lies an inspired play of colours and textures. The collection’s centrepiece, the Bin 389 Cabernet Shiraz, affectionately known as ‘Baby Grange,’ showcases Penfolds’ signature red in a revolutionary way. NIGO’s introduction of a puffy ‘pillow’ texture transforms the gift box into a tactile experience while adding an unexpected dimension to the visual journey.
A Chromatic Journey Through Excellence
The artistry extends throughout the entire Penfolds and NIGO Holiday Collection, with each 750ml bottle expressing its own character through colour. The Bin 311 Chardonnay radiates seasonal warmth through a festive green cylinder, while the Bin 28 Shiraz commands attention with its striking blue housing and elegant gold accents. Moving through the spectrum, the Max’s series presents NIGO’s interpretation of bold black checks across its Shiraz, Cabernet Sauvignon, and Shiraz Cabernet offerings. Together, they create a visual symphony that elevates the art of wine presentation.
A Price Point for Every Celebration
If you’re after the perfect bottle for your holiday gifting, here are your options. The collection offers options across various price points, making luxury accessible for different occasions. The flagship Bin 389 Cabernet Shiraz, priced at SGD$138, stands as the collection’s crown jewel. Wine enthusiasts will also appreciate the Bin 311 Chardonnay and Bin 28 Shiraz, both available at SGD$75. And for those seeking to explore the collection’s range, the Max’s series—including the Shiraz, Cabernet Sauvignon, and Shiraz Cabernet—is perfectly positioned at SGD$45.50 per bottle. Each wine in the collection comes in a standard 750ml format, ideal for gifting or sharing during holiday celebrations.
Beyond the Bottle: Embracing Sustainable Luxury
As today’s consumers increasingly seek brands that align with their values of sustainability and cultural consciousness, where does environmental responsibility meet luxury gifting? The answer emerges beautifully in one of the collection’s most thoughtful elements. NIGO’s vision extends to a series of matching Furoshiki wrapping cloths, each one complementing its corresponding gift box. These wrapping cloths draw from a 1,200-year-old Asian tradition, offering wine enthusiasts both an eco-conscious gifting solution and a piece of living cultural heritage.
Where Heritage Meets Contemporary Vision
Through this collection, NIGO masterfully demonstrates how cultural elements can enhance modern luxury experiences. Every design choice serves a dual purpose—honouring traditional values while pushing the boundaries of contemporary presentation. The checkered patterns and Furoshiki integration also reveal how thoughtful design transforms wine gifting into an art form that resonates across generations.
The Perfect Pour for Every Celebration
When does a gift become more than just a gift? The timing of this collection couldn’t be more perfect, as wine gifting continues to grow in popularity. Consider this: Penfolds reports that 55% of Australians have gifted wine in the past year. Now, these limited-edition pieces offer those gift-givers an opportunity to share not just exceptional wine, but a piece of cultural artistry.
A Legacy of Creative Innovation
As the third chapter in NIGO’s creative partnership with Penfolds, this holiday collection builds upon the successes of One by Penfolds and the pioneering Grange by NIGO. Each collaboration has pushed the boundaries of what’s possible when fashion meets wine culture, and this latest release takes that vision to new heights.
How are the boundaries between luxury categories continuing to evolve? The Penfolds and NIGO Holiday Collection offers a compelling answer. This collaboration shows us that wine appreciation now encompasses more than what’s in your glass—it’s also about the stories we tell, the traditions we honour, and the new paths we forge in luxury experiences.