After much speculation, it’s now official. Pharrell Williams, American songwriter, producer and performer, is Louis Vuitton’s new Men’s Creative Director. The announcement came 14 months after Virgil Abloh’s untimely death in November 2021. According to Louis Vuitton’s official Instagram account, Williams “is a visionary whose creative universes expand from music to art to fashion—establishing himself as a cultural global icon.”
Williams’ selection may be a surprise for some, as other names had been floating around in speculation. They included Grace Wales Bonner, Martine Rose, Telfar Clemens, and Colm Dillane (KidSuper), who was Louis Vuitton’s first-ever men’s wear guest designer. However, Louis Vuitton’s Chairman and CEO, Pietro Beccari, noted Williams’ creativity pushes boundaries across different worlds and the way he explores aligns with the House’s values. Beccari also highlighted that he is already familiar with the brand’s design studio and atelier. He said Pharrell’s vision will “undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
As Louis Vuitton’s new creative director for men’s wear, Williams’ appointment will mark an exciting new chapter for the brand. His vision and expansive perspective on fashion will reinforce Louis Vuitton’s values of innovation, pioneer spirit, and entrepreneurship. It will also underscore the deepening relationship between the fashion and entertainment industries.
Williams’ appointment is effective immediately, and he is set to present his first collection at the next Paris Fashion Week in June. It is the first major move by Louis Vuitton’s new CEO since joining the brand from Dior last month.