Through the ethereal play of light and shadow at Art SG 2025, Ruinart’s artistic legacy takes on new meaning. The world’s oldest champagne house transforms its centuries-old dialogue with nature into a compelling visual narrative, as British artist Marcus Coates invites viewers to rediscover the hidden rhythms of the natural world. This exciting collaboration, unveiled at Ruinart Art Lounge SG 2025, poses an intriguing question: what happens when centuries of champagne craftsmanship meet contemporary environmental artistry?
Nature’s Poetry Comes Alive in the Art Lounge
What makes a flag more than just a piece of fabric? At the heart of the exhibition, the Ruinart Art Lounge emerges as a sanctuary where art and nature converge. Coates’ Nature Calendar, the centrepiece installation of Ruinart Art Lounge SG 2025, unfurls like a visual symphony through a series of artistic flags. Each banner captures a distinct moment in the living calendar of Ruinart’s Taissy vineyards—from the subtle emergence of flowering plants to the grand spectacle of bird migrations and the intricate life cycles of insects.
This celebration of biodiversity does more than catch the eye. It invites viewers into what philosopher David Abram calls the “more than human” world, creating an immersive experience that echoes Ruinart’s role as a pioneer in sustainable luxury. But how does one translate the whispers of nature into visual poetry?
A Multisensory Journey Through Time and Nature
Imagine holding the essence of a vineyard in your hands. The exhibition extends beyond visual art through Coates’ limited-edition collaboration book. This carefully crafted volume weaves together paintings, photographs, and sound installations, creating a rich tapestry that explores humanity’s symbolic relationship with the natural world. Against this artistic backdrop, guests experience Ruinart’s celebrated Blanc de Blancs cuvée, its refined notes creating a sensory bridge between art appreciation and champagne craftsmanship.
Three Centuries of Environmental Stewardship
How does a 300-year-old champagne house remain relevant in today’s environmental crisis? Ruinart’s commitment to nature spans nearly three centuries—a legacy that finds new expression in contemporary innovations. The Maison’s Second Skin packaging initiative, highlighted during Ruinart Art Lounge SG 2025 through an exclusive collaboration with Raffles Hotel Singapore, demonstrates how luxury and sustainability can coexist. These limited-edition bottles, available at both online platforms and the Raffles Hotel boutique, represent a tangible step toward a more sustainable future in luxury packaging.
Cultivating Future Growth: 4 Rue des Crayère
So, what does the future of environmental art look like? The answer might lie in Reims, where the exhibition offers a glimpse into Ruinart’s next chapter—a permanent garden at their historic location. This space at 4 Rue des Crayères will soon house works from six global artists, creating a living gallery where art, nature, and heritage intersect. The initiative represents a continuation of Ruinart’s Carte Blanche program, evolving from temporary exhibitions into a permanent celebration of environmental artistry.
Art as Environmental Dialogue
Marcus Coates brings a unique perspective to Ruinart’s environmental narrative. His reputation for creating performative works that bridge the gap between human and natural worlds adds depth to the Carte Blanche initiative. Through his Nature Calendar and collaborative book, Coates transforms Ruinart’s environmental commitment into a visual dialogue that speaks to both art enthusiasts and environmental advocates.
The convergence of Ruinart’s heritage and contemporary environmental concerns at Art SG 2025 represents more than an exhibition—it’s a testament to how luxury brands can meaningfully engage with environmental stewardship. Through this thoughtful fusion of art, sustainability, and tradition, Ruinart demonstrates that true luxury lies not just in exceptional products but in responsible stewardship of our natural world.