Function Meets Fashion: ASICS and Matin Kim’s Limited Edition Sneaker Is a Game-Changer

The perfect fusion of function and fashion with ASICS' technical expertise and Matin Kim's minimalist style.

The world of sneakers is no stranger to collaborations, but every once in a while, a partnership comes along that truly raises the bar. Meet the ASICS and Matin Kim’s latest collaboration, the Gel-Sonoma 15-50. The sneaker represents a unique fusion of function and fashion with ASICS’ technical excellence and Matin Kim’s minimalist design.

Gel-Sonoma 15-50

But this partnership is not just about aesthetics. It’s about identity and self-expression, as the question that sparked the collaboration asks, “Which shoes would I wear when I go on a journey to find my own ego?” The Gel-Sonoma 15-50 is the answer to that question, a bold statement piece that turns heads and embodies individuality.

Don’t be fooled by the stylish exterior, though. The Gel-Sonoma 15-50 is a technical masterpiece, from the clean leather uppers to the deep treaded soles. ASICS and Matin Kim have left no stone unturned in crafting this limited edition sneaker, with a more functional lacing system and special co-branding details as part of the collaboration.

Gel-Sonoma 15-50

The Gel-Sonoma 15-50 is also available in three colourways: the clean and crisp “Glacier Grey/White,” the understated elegance of the “Oasis Green/Pure Silver,” and the striking boldness of the “Black/Pure Silver.” Whichever you choose, you can be sure you’re making a statement with your footwear.

Sneaker enthusiasts mark your calendars: the ASICS | Matin Kim GEL-Gel-Sonoma 15-50 is now available at and selected retail partners worldwide. Don’t miss your chance to step out in style and discover your own sense of ego with this stunning collaboration