Zegna has long been a champion of style and sustainability, weaving the two seamlessly into every aspect of its brand ethos. Its latest partnership with norda, a Canadian trail running shoe specialist, is case-in-point. The Zegna and norda collaboration is a stylish wardrobe built for the harshest conditions while still acting in harmony with nature, thanks to a shared love of nature and a commitment to sustainability.
At the heart of the collaboration is Oasi Zegna, which epitomizes the brand’s values. It is here that the company planted over 500,000 trees across their 100 km2 natural territory, sparking a spirit of sustainability that continues today. The collaboration with Norda embodies this spirit, creating a collection that can withstand the harshest conditions while remaining in harmony with nature.
Testing the Collection in the Unbeaten Paths of Oasi Zegna
Bio-based Dyneema® is not only the world’s strongest fibre, but it’s also lightweight and water-resistant. More importantly, 75% of the energy used to manufacture Dyneema® comes from renewable sources, reducing CO2 emissions significantly. This reflects Zegna and norda’s shared beliefs in innovation, sourcing the world’s finest materials, and leaving the lightest footprint possible.
But the Zegna x norda collaboration is not just about sustainability – it’s also about style. The collection features pieces inspired by the trails of Oasi Zegna’s natural territory, which is now discoverable in nordaTM’s community-driven directory of the world’s best trail-running locations. And with the inclusion of bio-based Dyneema®, the footwear is not only functional but also sleek and stylish.
The campaign imagery features avid trail runners putting the Zegna x norda collaboration to the test while discovering and journeying through the unbeaten paths of Oasi Zegna. It’s a testament to the technical capabilities and aesthetic appeal of the collection.
So if you’re ready to hit the trails and explore the unbeaten paths, do it in style with the Zegna x norda collaboration. With this collection, you can now have it all: sustainable, innovative, and high-quality footwear that’s not only perfect for the toughest conditions but also looks great. After all, you don’t have to sacrifice style for sustainability, and Zegna and norda are proving just that with their latest collaboration.